Email Marketing

Email Marketing has become one of the most powerful marketing tools for growing a business, yet a large majority of business owners fail to use this tool effectively. Not only has it proven itself to be a reliable and scalable communication system for staying connected with customers, but it's cost-effective. So why are so many entrepreneurs skipping over this modern-day marketing bonanza? Most don't know how to use it.

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Where To Start With Email Marketing?


If you own a business, selling products or services you should be collecting customer email addresses. Your email list could become your single most powerful and effective marketing tool. Branding, direct response, and building customer relationships are possible with a click of a button. This includes sending direct promotional emails to interested prospects and providing information to help acquire new customers or sell to existing customers. Even better, you don't have to be a tech genius to accomplish these tasks.


The secret to gaining loyal subscribers is providing them with solutions. They will love you if you provide fans with what they're looking for. They are solution-seekers, and you help them solve the problem with your products and services. The more value you add to your subscribers, the more customers that will sign up for your email lists.


Getting Traffic


There are a host of autoresponders, ranging from budget to top-of-the-line high-end products, like Mailchimp, Aweber, and Infusion Soft, that will manage your email list. Products like Infusion Soft offers a high-end autoresponder with advanced CRM capabiities, but it is pricey. However, it stands out because of its advanced features like tagging subscribers, based on their interests or what web pages they clicked on in the past. You can then use these tags to transfer subscribers to more targeted lists, based on what they want.


Every autoresponder has a slightly different site layout and system, but they all have the same basic components. What most business owners struggle with is how to get traffic. You need to create a squeeze page. As a general rule of thumb, you should always link to your squeeze page in every piece of content you distribute online. Every email signature, blog post, article and video should link to a squeeze page. The more links you have, the more traffic you'll generate and you can capture opt-in emails.


Ready To Broadcast Your Emails


Once you've built up your email list, it's time to begin sending out relevant emails to educate, and market to your subscribers. Unlike regular emails, you an schedule a broadcast email to be sent anytime in the future, to the entire subscriber list.


Broadcast emails are what you'd usually see when you're promoting a sale, or a new book launch. You make an announcement that you want everyone to hear.


Tracking Progress With Analytics


Every business owner should use analytics. How do you know if your advertising and marketing is being wasted? Modern analytics and conversion tracking will help you see quickly whether your email marketing dollars are working for you, and what, if any, changes should be made.


Good marketing is about good decision making. There are a ton of tools available to push growth in a business, and email marketing has become one of the most profitable, long-term marketing strategies with a high ROI, but it can only be effective if you actually use the tool.